KIEHL’S PARTNERS WITH ALICIA KEYS AND KEEP A CHILD ALIVE ON NEW FUNDRAISING INITIATIVE

Kiehl’s to Donate 100% of net profits of its Limited Edition Midnight Recovery Concentrate to Keep a Child Alive

Kiehl’s Since 1851, 14-time Grammy Award winning artist Alicia Keys, and Keep a Child Alive, the organization Keys co-founded in 2003, are partnering to bring dignified treatment, care and support to children and families affected by HIV. Beginning in January 2014, Kiehl’s will begin selling a limited edition of their Midnight Recovery Concentrate with 100% of the net profits, up to $200,000, benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.

72% of children who need HIV treatment are not receiving it. By purchasing the limited edition Kiehl’s Midnight Recovery Concentrate, the public can join the movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps
Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.

Beyond treatment, there are many critical aspects of this HIV care:
transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.

“Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

“Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause,” shares Cheryl Vitali, Kiehl’s Worldwide General Manager. “We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”

While great advances in the treatment of HIV/AIDS have been made in the past decade—with 54% of adults now getting treatment in low and middle income countries compared to the 0.13% ten years ago—AIDS remains one of the world’s most serious health challenges. Statistics also show that without HIV treatment, half of the children living with HIV will die by the age of two, and 80% by the age of five. Over 16 million children have been orphaned due to AIDS. As the startling statistics above make clear, there is still a lot of work to do to help children and families whose lives continue to be
dramatically impacted by the virus.

Read more about what I thought of Kiehl’s Midnight Recovery Concentrate here!

ABOUT KIEHL’S SINCE 1851
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. For more information about the company, please visit us at one of our stores, online at www.kiehls.ca, on Twitter and on Facebook.

ABOUT KIEHL’S MIDNIGHT RECOVERY CONCENTRATE
Midnight Recovery Concentrate – a Kiehl’s customer favorite with 1 product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. Affectionately referred to as “MRC” by Kiehl’s devotees, this lightweight, readily-absorbed elixir effectively restores skin’s healthy appearance overnight, resulting in smoother, more radiant complexion by morning. Enriched with Squalane, a botanical lipid, Evening Primrose Oil, rich in Omega-6 Fatty Acids and Essential moisture to depleted skin. 30 ml, $48 Cdn.

ABOUT ALICIA KEYS
Alicia Keys is a 14-time Grammy® Award-winning singer/songwriter/producer, an accomplished actress, a New York Times best-selling author, an entrepreneur and a powerful force in the world of philanthropy and in the global fight against HIV and AIDS. Keys released her highly anticipated fifth studio album, Girl on Fire in 2012, which featured powerful anthems and intimate ballads led by Keys’ signature soulful voice, and personable and relatable lyrics. A devoted and influential philanthropist, Keys co-founded Keep a Child Alive (KCA), and serves as Global Ambassador for the non-profit organization.

ABOUT KEEP A CHILD ALIVE
Keep a Child Alive, co-founded in 2003 by Keys along with activist Leigh Blake, believes that every person has the right to health care and deserves a future. Keep a Child Alive supports innovative, community-led responses that increase access to life-saving HIV care and treatment, nutritious food, and loving support for children and families living with and affected by HIV. To date, Keep a Child Alive has provided services to over 300,000 children and families and currently supports nine, innovative community-based partners in Kenya, Rwanda, South Africa, Uganda, and India. With Alicia Keys as Global Ambassador, Keep a Child Alive uses its voice to raise awareness, mobilize people to take action, and rally resources in the global response to HIV.