Dior L’Or de Vie La Cure

After years of research and development, Dior Science is proud to introduce the latest breakthrough addition to the luxurious L’Or de Vie skincare collection: Dior La Cure. La Cure features exclusive technology derived from the Chateau d’Yquem Marcs, a strong, natural fertilizer composed of grape seeds and grape skin. The Yquem Marcs Extract found in La Cure works to both amplify the power of longevity and youth within the skin cells as well as gradually restore cellular fertility and collagen production. As a result of using La Cure, skin cells become more productive and fertile, resulting in an overall more youthful, radiant complexion.

 

The Story of The Yquem Marcs

The Yquem Marcs are a strong, natural fertilizer composed of the grape seeds and grape skin that remain after the grapes are pressed at the unparalleled Chateau d’Yquem vineyard in Bordeaux, France.
The best, most effective Marcs are obtained only after three full grape pressings, when the grape juice is completely removed an’Yquem discovered that these marcs have unsurpassed natural fertilizing power and began spreading them on the young Yquem vines each season to help restore the soil’s fertility and initiate the vineyard’s new life cycle.
Dior Science has studied the secrets of the Yquem vine for over 30 years and first became interested in the incredible fertilizing power of the Yquem Marcs several years ago, when they began researching and developing a new kind of technology that would allow them to transfer these incredible regenerative powers to the skin. The technology was finalized in 2013, which was coincidentally an exceptional year for the Yquem vine, thanks to ideal climate conditions, allowing for the first production of La Cure. At this point, there is only a possibility that Dior will develop a new vintage of La Cure as they must first wait for the Marcs to meet expectations in 2014 and the current climate conditions are satisfying but could change at any moment. As a result, the next vintage of La Cure could be 2014 or many years from now.

 

A Breakthrough New Extraction Process

In order to extract the Marcs’ entire molecular structure, Dior Science created a patented flash extraction technology that takes only 15 to 30 minutes and combines multiple new state-of-the-art technologies including micro-grinding, which helps to obtain smaller parts of the Marcs, micro-waves, which helps activate molecules and facilitate the extraction and micro-filtration, which helps obtain the absolute purest possible form of the Marcs extract.

Enriched with pure Yquem sap essence and Yquem Marc Extract, La Cure offers skin the greatest concentration of active ingredients (over 40 percent) ever developed by Dior and is designed to be used for three months as a boost in the daily L’Or de Vie skincare regimen. Just three months of using La Cure provides up to six months of benefits. La Cure is sold as a set of three separate, sealed vials to protect the product’s efficacy during use. When one vial is finished at the end of the month, the next vial should be opened.

 

The History of Chateau d’Yquem

Chateau d’Yquem is considered by many to be Bordeaux’s single greatest wine and is the only wine in France to hold the Premier Cru Superieur (Great First Growth) designation. Chateau d’Yquem’s uncompromising pursuit of quality is a standard that has been meticulously maintained throughout the estate’s history. Built in the 16th and partly the 17th centuries by the Sauvage d’Yquem family, it was transformed into a highly efficient business by Josephine d’Yquem in the late 18th century. In 1999, Louis Vuitton Moet Hennessy group acquired -classes all other Sauternes. One of the major contributing factors to the wine’s complexity is the unique set of climatic and geological conditions that combine notoriously severe with only one glass of wine produced per vine.

L'OR-DE-VIE-LA-CURE-2015-moodL’Or de Vie La Cure Mood Pack Set of 3

The Legacy of L’Or de Vie

Each L’Or de Vie product features a concentrated extract derived directly from the Yquem vine. The L’Or de Vie formula features a unique association of 11 molecules chosen for their unparalleled an’Yquem.

Namely, the Sauvignon vine, which is the rarest of the two as it represents only 20% of the Yquem terroir. A six-month maturation period of the selected vine shoots is needed to achieve the highest concentration of antioxidant and regenerating molecules, and it is only after a 17-step purification process, that the formula is ready. The L’Or de Vie formula acts on more than 200 genes in the skin via an anti-aging molecule , which has the power to neutralize the action of aging factors at the DNA level. In addition, the L’Or de Vie formula is the most powerful anti-oxidant on the market today, shielding the skin from free radicals.

L'OR-DE-VIE-LA-CURE-2015 L’Or de Vie La Cure with the Massage Ring

L’Or de Vie La Cure

suggested retail: $2,200.00

Holt Renfrew exclusive – launching December 2014

Bloor Street, Toronto & Vancouver Main only

 

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