OPI to Release New Limited-Edition Nail Lacquers
Inspired by Universal Pictures and Focus Features’
Movie Fifty Shades of Grey
OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.
“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray
crèmes to dark charcoal. The collection also features a rich crème red to represent passion.
“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”
The OPI collection includes the following shades:
Each nail lacquer shade features OPI’s exclusive ProWide™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $11.50 CAN each at Professional Salons and Spas across Canada.
OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit http://www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!
ABOUT FIFTY SHADES OF GREY
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever. Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson.
Enjoy the official trailer!