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Kiehl’s to Donate 100% of net profits of its Limited Edition Midnight Recovery Concentrate to Keep a Child Alive

Kiehl’s Since 1851, 14-time Grammy Award winning artist Alicia Keys, and Keep a Child Alive, the organization Keys co-founded in 2003, are partnering to bring dignified treatment, care and support to children and families affected by HIV. Beginning in January 2014, Kiehl’s will begin selling a limited edition of their Midnight Recovery Concentrate with 100% of the net profits, up to $200,000, benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.

MidnightConc AliciaKeys

72% of children who need HIV treatment are not receiving it. By purchasing the limited edition Kiehl’s Midnight Recovery Concentrate, the public can join the movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps
Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.

Beyond treatment, there are many critical aspects of this HIV care:
transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.

“Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

“Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause,” shares Cheryl Vitali, Kiehl’s Worldwide General Manager. “We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”

While great advances in the treatment of HIV/AIDS have been made in the past decade—with 54% of adults now getting treatment in low and middle income countries compared to the 0.13% ten years ago—AIDS remains one of the world’s most serious health challenges. Statistics also show that without HIV treatment, half of the children living with HIV will die by the age of two, and 80% by the age of five. Over 16 million children have been orphaned due to AIDS. As the startling statistics above make clear, there is still a lot of work to do to help children and families whose lives continue to be
dramatically impacted by the virus.

Read more about what I thought of Kiehl’s Midnight Recovery Concentrate here!


Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. For more information about the company, please visit us at one of our stores, online at, on Twitter and on Facebook.

Midnight Recovery Concentrate – a Kiehl’s customer favorite with 1 product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. Affectionately referred to as “MRC” by Kiehl’s devotees, this lightweight, readily-absorbed elixir effectively restores skin’s healthy appearance overnight, resulting in smoother, more radiant complexion by morning. Enriched with Squalane, a botanical lipid, Evening Primrose Oil, rich in Omega-6 Fatty Acids and Essential moisture to depleted skin. 30 ml, $48 Cdn.

Alicia Keys is a 14-time Grammy® Award-winning singer/songwriter/producer, an accomplished actress, a New York Times best-selling author, an entrepreneur and a powerful force in the world of philanthropy and in the global fight against HIV and AIDS. Keys released her highly anticipated fifth studio album, Girl on Fire in 2012, which featured powerful anthems and intimate ballads led by Keys’ signature soulful voice, and personable and relatable lyrics. A devoted and influential philanthropist, Keys co-founded Keep a Child Alive (KCA), and serves as Global Ambassador for the non-profit organization.

Keep a Child Alive, co-founded in 2003 by Keys along with activist Leigh Blake, believes that every person has the right to health care and deserves a future. Keep a Child Alive supports innovative, community-led responses that increase access to life-saving HIV care and treatment, nutritious food, and loving support for children and families living with and affected by HIV. To date, Keep a Child Alive has provided services to over 300,000 children and families and currently supports nine, innovative community-based partners in Kenya, Rwanda, South Africa, Uganda, and India. With Alicia Keys as Global Ambassador, Keep a Child Alive uses its voice to raise awareness, mobilize people to take action, and rally resources in the global response to HIV.


A product I have had my eye on, I was thrilled to finally get a chance to test Kiehl’s Midnight Recovery Concentrate. Promising to provide “younger-looking skin by morning, this lightweight, readily-absorbed elixir effectively restores skin’s healthy appearance overnight, resulting in smoother, more radiant complexion by morning.” So many enticing promises that I literally tore into the package the first night!

A paraben-free, fragrance-free, mineral-oil free product, the directions are to apply 2 – 3 drops on cleansed skin, alone or under your moisturizer. And so I decided to take the Midnight Recovery Concentrate for a test drive.

More details from Kiehl’s:

Kiehls-Midnight-Recovery ConEnriched with Squalane, a botanical lipid similar in molecular structure to natural skin lipids, Evening Primrose Oil, rich in Omega-6 Fatty Acids and Essential Oils including Lavender, our formula provides a boost of essential moisture to depleted skin. These naturally derived oils instantly penetrate the skin surface to help replenish it. Our recovery concentrate works at night when skin is most receptive to repairing itself from daily aggressors. With skin hydrated, supple and soft, rest assured you can say goodnight to tired-looking skin.

The first time I used this elixir, I actually woke up and noticed that I looked refreshed, like I had slept 10 hours. And not in the TV commercial, not realistic, fully-made-up movie way. But in a fresh, yes-I-was-at-the-spa kind of way. It made my skin glow, plump… I was sold!

The product comes in a dark blue bottle with a dropper to help you utilize the right amount. It is a clear, oil-based serum, but it does not feel oily at all once you apply it. I would compare it to a dry oil – it is literally absorbed the moment you apply it. And the scent…. oh the scent is delicious! Though without any fragrances, the product has the soft scent of some of its essential oils; I picked up lavender along with a hint of evening primrose oil. It is absolutely divine! (It smells so heavenly that I am secretly hoping Kiehl’s will release a body moisturizer with the same scent…)

I used the elixir both alone and under my regular moisturizer, and I found I could get away with it alone, though I prefer the additional hydration my moisturizer provides. I’ve been using it regularly for a good few weeks now, and it has become an essential part of my beauty routine. Even the feeling of applying it on my skin, along with that beautiful soft scent, makes me feel as though I’m at a spa…

Final verdict? Everyone needs to try Kiehl’s Midnight Recovery Concentrate to see its results for themselves!

For more information or to purchase, please visit Kiehl’s online for Canada or USA.




(Product provided for consideration and review. All opinions are my own.)

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