This summer Dior introduced technicolor magic for the eyes – through the unveiling of its new IT-look: IT-Lash and IT-Line!
Dior Addict IT-Lash official campaign
Dior Addict IT Lash is Dior’s new “do it all” mascara: it pumps up extreme volume and dares to create an “it-look” lash effect. It gives lashes a gleaming coat of deep black or vibrant colour. It adds curves and definition. It adds intensity to eyes, transforming them, making them look sensational from every angle.
Dior’s new Addict IT-Lash mascara introduces a new thick brush, made from soft and supple elastomer, loading lashes from the roots for an instant lengthening and volumizing effect. The brush features a rounded, spiked end to reach lower and corner lashes, helping you coat every single lash.
I’ve been using this mascara daily to put it to the test in every possible situation… I am a Diorshow Mascara addict, and thought this would be a nice alternative “for now.” However, I have been blown away by its performance and effect – it truly lengthens, curls and gives incredible volume. The effect is mind-blowing when used with Diorshow Maximizer Lash Plumping Serum, giving the effect of false lashes.
Dior Addict IT-Lash is available in
-It-Black, a deep black
-It-Pink, a pop pink
-It-Blue, a saturated blue for electric eyes
-It-Purple, a dazzling, deep purple for a sophisticated allure.
For a subtle effect, apply any of the coloured IT-Lash mascaras over It-Black. For a vibrant, bright pop of colour, apply any of the coloured mascaras over a coat of Diorshow Maximizer Lash Plumping Serum!
Dior Addict IT-Lash in Black is my go-to, while the Blue has become a huge favourite! Blue is totally wearable on all eye colours, brightening eyes… I always receive so many compliments when I wear blue! I love Pink and Purple for special effects, or as a touch of colour on the bottom lashes.
Check out Dior’s promotional IT-Lash video:
No look is complete without a swipe of gorgeous liner. Dior Addict IT-Line provides intense colour and shine in a long-lasting formula. Applied easily thanks to its fine precision tip, IT-Line dries quickly and wears amazing well, though washes off easily.
Available in four vibrant shades to match Dior Addict IT-Lash: It-Black, It-Blue, It-Pink and It-Purple:
Dior Addict IT-Line official photo
Dare to create colour combinations by pairing any of the vibrant liners with It-Black for a dual-lined look, or contrast using Diorshow Mono shades and Dior Addict IT-Lash. Learn more tips and tricks at Dior Backstage Makeup Mag!
Dior Backstage How-to (Source)
Four new shades of Dior’s backstage eye shadow were unveiled, especially created to work an infinite game of mix & match with Dior Addict IT-Lash and IT-Line. Diorshow Mono Eye Shadows possesses a unique texture with two professional finishes: apply dry for a subtle glow of colour, or wet for a graphic colour block. Adjust the intensity by applying more or less!
Dior Addict IT-Lash and IT-Line are all Limited Edition except for It-Black, which will remain in the regular collection.
Diorshow Mono Eye Shadows are Limited Edition except for Khol (black). All products are now available at Dior counters as well as online at thebay.com!
What is your favourite It-colour?
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(Products were provided for consideration and review. All opinions are my own.)