PREVAGE® Anti-aging Treatment Boosting Cleanser

Elizabeth Arden Introduces PREVAGE® Anti-aging Treatment Boosting Cleanser

A Three-Dimensional Skin Cleansing Experience that Boosts the PREVAGE® Skincare Regimen Efficacy

Committed to delivering skin’s best defense against environmental signs of aging, Elizabeth Arden proudly introduces PREVAGE® Anti-aging Treatment Boosting Cleanser. This anti-aging treatment cleanser provides a multi-dimensional deep cleansing experience while helping to enhance the efficacy of the PREVAGE® skincare regimen. Leveraging the brand’s 100 years of product innovation, scientific research, and hands-on spa experience, PREVAGE® Anti-aging Treatment Boosting Cleanser couples Idebenone antioxidant technology with three levels of cleansing power to prepare skin to receive maximum anti-aging benefits.

Environmental threats produce an abundance of free radicals that can cause oxidative stress, which results in signs of accelerated skin aging. With the addition of a targeted cleanser to the PREVAGE® product range, Elizabeth Arden now offers its first 360° anti-aging treatment regimen to combat skin-damaging environmental assaults for a youthful, radiant, and healthy looking complexion.

Utilizing a unique three-dimensional approach to cleansing, PREVAGE® Anti-aging Treatment Boosting Cleanser’s creamy, light-foaming formula removes impurities, eliminates dead skin cells and refines skin’s appearance for a refreshing, radiant glow.

The PREVAGE® three-dimensional approach to skin cleansing includes three distinct cleansing systems:

• Surfactant System: an effective and mild foaming wash cleanses dirt and impurities from the skin’s surface.
• Mechanical & Enzymatic Exfoliation: a combination of active enzyme and natural bamboo beads removes dead skin and promotes cell renewal to reveal beautifully smooth skin.
• Detoxiquin: a mushroom extract and hexapeptide complex that purify skin cells, supporting its natural exfoliation and leaving skin more receptive to further treatments.

PREVAGE® Anti-aging Treatment Boosting Cleanser is proven to improve the efficacy of your skincare regimen. When used in tandem with PREVAGE® Anti-aging + Intensive Repair Daily Serum, efficacy was boosted significantly.* After just 2 weeks, 94% of women saw an improvement in skin radiance and texture and 75% of women saw an improvement in the appearance of lines and wrinkles.† This cleanser is suitable for all skin types.

* Based on a US clinical study of 21 women
† Based on a US In-home use test among 110 women
‡ When Compared to Alpha Lipoic Acid, Kinetin, Vitamin C, Vitamin E and Coenzyme Q10

Key Ingredients:

• Idebenone‡: the single most powerful antioxidant* with an EPF® rating of 95 out of 100, it provides skin with the maximum protection from environmental assaults.
• Bamboo Beads: this gentle exfoliator provides skin with a natural, mechanical exfoliation, gently sloughing away dead skin cells for a beautifully smooth complexion.
• Mushroom Extract: this antioxidant works in tandem with Idebenone to help protect skin from environmental free radical damage.
• Enzyme Exfoliant: this active enzyme eliminates dead skin cells to smooth skin’s surface and support natural cell renewal.
• Shea Butter & Glycerin: this emollients and humectant blend imparts skin with long lasting moisture.

Price: PREVAGE® Anti-aging Treatment Boosting Cleanser 125ml $59.00 Cdn

Availability: Beginning October 2013 at Shoppers Drug Mart and November 2013 at Hudson’s Bay, Sears, and London Drugs (in Canada).

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