OPI Supports Breast Cancer Awareness with
Seventh Annual Pink of Hearts Promotion
OPI announces the launch of its seventh annual limited edition Pink of Hearts promotion, featuring the classic sheer pink shade Pink-ing of You and the new sparkle-packed hue More than a Glimmer.
Pink of Hearts 2013 will also include pink ribbon and crystal decals (10 each) to embellish nails. This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2013, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada. “OPI is proud to support Susan G. Komen and Rethink Brest Cancer with the seventh annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI cofounder & Artistic Director. “I encourage women to create and customize their own Pink of Hearts manicure, wearing these colors as a visible way to honor everyone whose lives have been touched by breast cancer.”
Pink of Hearts 2013 includes two shades sold in one pack – the pale pink Pinking of You and the vibrant More than a Glimmer. This sparkly lacquer is packed with both micro and macro matte glitters in a rainbow of colors and should be worn without a top coat, either alone or layered on top of Pink-ing of You. Each bottle also features a special pink ribbon cap wrap in support of breast cancer awareness, and every set offers 10 each decorative pink ribbon and crystal decals.
Pink-ing of You and More than a Glimmer feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2013 will be available September and October 2013 at professional salons and spas across Canada, for $19.95 CAN suggested retail per set. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org.
Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer—to show that young women get breast cancer too. Our mission is to continuously pioneer cutting-edge breast cancer education, support and research that speaks fearlessly to the unique needs of young (or youngish) women.