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OPI Supports Breast Cancer Awareness with

Eighth Annual Pink of Hearts Promotion

OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm.

SRF94_PinkOfHearts_UCThis duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”

Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped.

SRF93_ThePowerOfPinkNLB56_ModAboutYou

Mod About You and The Power of Pink feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons and Spas for $21.50 CAN suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

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OPI recently announced its seventh annual Pink of Hearts promotion, a limited edition duo featuring the gorgeous classic OPI shade Pink-ing of You, and the new glitter, More than a Glimmer. The duo also comes with a set of pink ribbon and crystal decals!

OPI_PinkofHeartsduo

When I first received the set, I thought I would end up with a back-up bottle of Pink-ing of You, one of my (many) favourite pink polishes. Boy was I surprised to see this:

OPI_PinkingofYouBtlcomp

It took me a while to find my original Pink-ing of You (on the right, above), never realizing that it was so many shades lighter than the new Pink-ing of You. Needless to say, though they are labeled the same, they are not the same polish colour.

The new Pink-ing of You is still gorgeous, much more vibrant and pink than the original I had in my stash. It applied evenly, needing only two coats for the shiny look below:

OPI_PoHduo_PinkingofYouThis is the kind of pink that is gorgeous on anyone, reminding me of fluffy cotton candy. Yummy!

Think that was the only surprise I received?

I added a generous coat of More than a Glimmer, the rainbow-hued glitter in a pale pink crelly base…

OPI_PoHrts_MorethanaGlimmer2… and it dried MATTE!

I was pleasantly surprised – what a fun, gorgeous glitter polish! Never did I expect it to be matte! The pale crelly base slightly softened the undies of Pink-ing of You, and the matte finish was perfectly dreamy. Check out this macro:

OPI_PoHrts_MorethanaGlimmerMacroI am in love with this candy confection-looking duo!

Of course I had to see what this combo would look like shiny, so I added some topcoat for the photos below. First one is in the sun:

OPI_PoHrts_MorethanaGlimmerShineThe macro in the shade is spectacular:

OPI_PoHrts_MorethanaGlimmerShineMacro

What do you think of the Pink of Hearts duo?

Pink of Hearts 2013 will be available September and October 2013 at professional salons and spas. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

~xo

(Product provided for consideration and review. All opinions are my own.)

OPI Supports Breast Cancer Awareness with
Seventh Annual Pink of Hearts Promotion

OPI announces the launch of its seventh annual limited edition Pink of Hearts promotion, featuring the classic sheer pink shade Pink-ing of You and the new sparkle-packed hue More than a Glimmer.

Pink of Hearts 2013 will also include pink ribbon and crystal decals (10 each) to embellish nails. This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2013, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada. “OPI is proud to support Susan G. Komen and Rethink Brest Cancer with the seventh annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI cofounder & Artistic Director. “I encourage women to create and customize their own Pink of Hearts manicure, wearing these colors as a visible way to honor everyone whose lives have been touched by breast cancer.”

SRE97_Products

Pink of Hearts 2013 includes two shades sold in one pack – the pale pink Pinking of You and the vibrant More than a Glimmer. This sparkly lacquer is packed with both micro and macro matte glitters in a rainbow of colors and should be worn without a top coat, either alone or layered on top of Pink-ing of You. Each bottle also features a special pink ribbon cap wrap in support of breast cancer awareness, and every set offers 10 each decorative pink ribbon and crystal decals.

IPinkILoveYou MoreThanAGlimmer

Pink-ing of You and More than a Glimmer feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2013 will be available September and October 2013 at professional salons and spas across Canada, for $19.95 CAN suggested retail per set. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

About Susan G. Komen®

Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org.

About Rethink

Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer—to show that young women get breast cancer too. Our mission is to continuously pioneer cutting-edge breast cancer education, support and research that speaks fearlessly to the unique needs of young (or youngish) women.

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