OPI Launches the San Francisco Collection

Urban-Inspired Nails!

OPI Launches the San Francisco Collection

For Fall/Winter 2013

San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.


“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”

San Francisco by OPI includes the following shades:

NLF53_P_APiersToBeTan.loresA-Piers to Be Tan
I shore do like this chocolaty tan.

NLF54_P_DiningAlFrisco.loresDining al Frisco
Just feast your eyes on this fresh-air blue!

NLF55_P_HaventTheFoggiest.loresHaven’t the Foggiest
Can’t tell you why I love this misty gray…I just do!

NLF56_P_PeaceLoveAndOPI.loresPeace & Love & OPI
This holographic sage and eggplant is far out!

NLF57_P_KeepingSuziAtBay.loresKeeping Suzi at Bay
There’s no holding back this assertive navy blue.

NLF58_P_IncognitoInSausalito.loresIncognito in Sausalito
You better keep this almost-black blue under wraps.

NLF59_P_LostOnLombard.loresLost on Lombard
Oh garn-et! I’m all turned around!

NLF60_P_IKneadSourDough.loresI Knead Sour-Dough
Are you bready to wear this toasty warm brown?

NLF61_P_MuirMuirOnTheWall.loresMuir Muir on the Wall
This trailblazing plum is the fairest of all.

NLF62_P_InTheCableCarPoolLane.loresIn the Cable Car-Pool Lane
Good golly, Miss Trolley, this rich burgundy takes me away!

NLF63_P_EmbaracaDareYa.loresEmbarca-Dare Ya!
Betcha can’t pass up this marvelous magenta.

NLF64_P_FirstDateAtGoldenGate.loresFirst Date at the Golden Gate
You and me and this shimmery ruby make three.

NLF65_P_ItsAllSanAndreassFault.loresIt’s All San Andreas’s Fault
I’d move mountains to get this textured earthy taupe!

NLF66_P_WarfWarfWarf.loresWharf! Wharf! Wharf!
Dog-gone it…fetch me that textured matte blue!

There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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