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OPI California Dreaming – Summer 2017!

April 21, 2017
Beauty, Nailpolish, OPI, Press release
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OPI Announces NEW California Dreaming CollectionFeaturing
West Coast-Inspired Hues for Summer 2017  

 

This summer, tour the west coast with the California Dreaming Collection by OPI. Experience the brand’s beloved home state with a palette of fun, flirty shades ideal for big adventures, from a day at the beach or a quick surf session to a hike in the mountains or wine tasting in Napa.

 

The California Dreaming Collection features 12 new hues in classic Nail Lacquer and Long-Wear InfiniteShine formulas, allowing consumers to experience the colours of California’s majestic sunsets and diverse landscapes with a variety of nail wear options. Shades are as unique as the collection’s namesake destination, including rich merlot and punchy pink, orange and coral hues, along with soft, warm shades of rose, pink, peach and nude that conjure the state’s most picturesque locales. Have this summer’s perfect bright red, while deep metallic gold evokes the hazy twilight golden hour. Shimmerings late with brown undertones offers a softer take on classic black. The collection’s hero shade Time For aNapa is a pink coral hue ideal for matching bikinis and wearing on both fingers and toes while exploring California’s 800 miles of coastline.

 

“I always draw inspiration from fashion, food and travel, and California’s unique mix of cultures, cuisines and landscapes serves as a constant source of creativity,” remarks OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “From San Diego to San Francisco, the state is filled with breathtaking vistas; from active adventurers wearing yoga pants to Hollywood stars in sequins,California fashion is completely unique. And when it comes to food, there’s something for everyone!The California Dreaming Collection offers a flexible palette ranging from berry to nude, with gold and black hues ideal for nail art and two-tone looks – providing wearers with a taste of the beauty found in ‘The Golden State.’”

 

California Dreaming Collection by OPI includes the below shades in classic Nail Lacquer and InfiniteShine formulas:

 

OPI Nail Lacquer in This Is Not Whine Country
This is Not Whine Country
The merlot the merrier I always say.
OPI Nail Lacquer in GPS I Love You
GPS I Love You
I couldn’t have pinked a sweeter travelling companion.
OPI Nail Lacquer in Malibu Pier Pressure
Malibu Pier Pressure
This cotton candy pink has a very persuasive vibe. 
OPI Nail Lacquer in To the Mouse House We Go
To the Mouse House We Go!
This magic red is for kissable lips, polka dot bows and tempting apples.
OPI Nail Lacquer in Me Myselfie I
Me, Myselfie & I
But enough about me, doesn’t this coral look good in my selfie?
OPI Nail Lacquer in Santa Monica Beach Peach
Santa Monica Beach Peach
Go ahead and hit the beach, this punchy orange has your back.
OPI Nail Lacquer in Time For a Napa
Time for a Napa
It’s always the right moment for this bubbly hot coral.
OPI Nail Lacquer in Excuse Me Big Sur
Excuse Me, Big Sur!
This rose may be soft, but it’s not afraid to speak up.
OPI Nail Lacquer in Barking Up the Wrong Sequoia
Barking Up the Wrong Sequoia
Finding the perfect peach is a tall order.
OPI Nail Lacquer in Feeling Frisco
Feeling Frisco
This nude’s bound to put you in a Bayful mood.
OPI Nail Lacquer in Sweet Carmel Sunday
Sweet Carmel Sunday
You’re always a treat in this glistening gold.
OPI Nail Lacquer in Dont Take Yosemite For Granite
Don’t Take Yosemite for Granite
Of quartz not! Everyone appreciates this shimmering slate.

 

California Dreaming Collection by OPI will be available in classic Nail Lacquer and Infinite Shine formulas beginning May 2017. Nail Lacquers will retail for $10.00 ($13.50 CAN) each and Infinite Shine colors will retail for $12.50 ($16.95 CAN) at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, Sally Beauty, ULTA and ulta.com and Macy’s. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

 

For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!

Gwen Stefani for OPI Holiday 2014!

October 1, 2014
Glitter, Obsessed, OPI, Press release
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Gwen Stefani Joins OPI to Release 18 New
Limited Edition Holiday Nail Lacquers

OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades.

“During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.

“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”

Gwen Stefani Holiday includes the following:

OPI_Just-be-clausJust BeClaus
This magnificent maroon came into my life just in the “nick” of time.

OPI_Kiss-me-or-elfKiss Me – or Elf!
There’s no denying the allure of this amorous red violet.

OPI_I-carol-about-youI Carol About You
I just fa-la-la-la-love this deep royal purple!

OPI_Christmas-gone-plaidChristmas Gone Plaid
I sure am plaid I found this tree-mendous forest green.

OPI_In-a-holidazeIn a Holidaze
I’m dizzy-in-love with this maroon beauty.

OPI_Love-is-hot-and-coalLove is Hot and Coal
Turn the heat up with this deep grayish brown.

OPI_Fashion-a-bowFashion a Bow
So busy – all tied-up today loving this bright reddish-orange!

OPI_Cinnamon-sweeetCinnamon Sweet
Sugar and spice…this deep, warm red is everything nice.

OPI_What's-your-point-settiaWhat’s Your Point-settia?
So what if I think this is the one truly perfect holiday red?

OPI_Red-finger-and-mistletoesRed Fingers & Mistletoes
This smooch-worthy red shimmer is holiday-perfect.

OPI_First-class-desiresFirst Class Desires
This mélange of gold and eggplant shimmer is #1 on my wish list.

OPI_Sleigh-parking-onlySleigh Parking Only
Tell the valet to take good care of this exclusive dark burgundy.

OPI_Rolling-in-cashmereRollin’ in Cashmere
Wouldn’t you just love wearing this warm, luxurious gold?

OPI_Unfrost-my-heartUnfrost My Heart
The shimmery cool glamour of this gleaming silver is beyond hot!

OPI_i'll-tinsel-you-inI’ll Tinsel You In
Black and white confetti and fine glitter adorn this ornamental glitter.

OPI_Snow-globetrotterSnow Globetrotter
Shake up your world with this glitter swirling with white and rainbow flakes.

OPI_Comet-in-the-skyComet in the Sky
Iridescent beams and midnight black create cosmic art in this glitter.

OPI_So-elegantSo Elegant
Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons and Spas for $11.50 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI New DS Lacquers – Quartz Formula

August 9, 2014
Nailpolish, OPI, Press release
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OPI Launches Two Designer Series

Nail Lacquers with

NEW Polished Quartz Formula

This fall, OPI introduces a new Polished Quartz formula with two new semiprecious stone-inspired hues – DS Tourmaline and DS Titanium – to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle.

Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium. DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.

DS046_Tourmaline_wDS Tourmaline

DS047_Titanium_wDS Titanium

 

“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish. DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons and spas for $14.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI’s Limited Edition Coca-Cola Collection!

May 14, 2014
Nailpolish, OPI, Press release
3 Comments

OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

DDC05_Coke_18pc_Display-DOM

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:

NLC13_P_CocaColaRedCoca-Cola Red (inspired by Coca-Cola)
Classic red – always in style, always perfect.

NLC14_P_You'reSoVain-illaYou’re So Vain-illa (inspired by Vanilla Coke)
I bet you think this creamy nude is all about you.

NLC35_P_SorryI'mFizzyTodaySorry I’m Fizzy Today (inspired by Vanilla Coke)
Do Not Disturb…I’m enjoying this creamy, smooth pink.

NLC15_P_GetCherriedAwayGet Cherried Away (inspired by Cherry Coke)
Seriously, this black cherry is over-the-top gorgeous!

NLC17_P_MySignatureisDCMy Signature is “DC” (inspired by Diet Coke)
My initial impression? This shimmery silver is just “write!”

NLC17_P_TodayIAccomplishedZeroToday I Accomplished Zero (inspired by Coke Zero)
Dramatic black with effervescent red sparkle is a total must-do.

NLC18_P_GreenontheRunwayGreen on the Runway (inspired by Sprite)
This uncut-lime green makes a real fashion statement.

NLC19_P_AGrapeAffairA Grape Affair (inspired by Fanta Grape)
Make a big to-do in this deepest, darkest purple.

NLC20_P_OrangeYouFantasticOrange You Fantastic! (inspired by Fanta Orange)
Glitter to the max in this juicy orange explosion!

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $10.95 CAN at Professional Salons and Spas. The 10 Pack of Style mini pack will retail for $29.95 CAN. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 – $38 for a manicure and $35 – $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information about OPI, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS, Instagram, become a Facebook fan and share Coca-Cola inspired manicures using the hashtag #OPICokeStyle.

 

When I first heard that OPI and Coca-Cola were partnering, I was curious about the shades… what could they create other than, you know, Coke brown, Coke-logo red or sparkly clear? And I must say, I am impressed by the variety and number of shades! Which colours are you most eyeing?

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