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NAIL COLOR INNOVATION

MAKE A PLAYDATE WITH COLOR WITH

NEW COLOR PAINTS BLENDABLE NAIL LACQUER BY OPI

OPI Color PaintsIDEA: Translucent colors to layer and blend for endless nail art looks

WHAT THEY ARE: A new line of blendable nail lacquers that let you create your own color masterpieces. This spring, the leading color experts at OPI have created a new way to get creative with nail art. The world’s number one salon brand introduces Color Paints Blendable Nail Lacquer, a line of ultra-luminous nail lacquers that let you layer and mix colors to create one-of-a-kind looks. Featuring semi-translucent, buildable lacquers, the collection invites you to let your imagination run wild. The unique silver base illuminates each subsequent layer with striking vivid color. Stripe, swoosh, or swirl on layers of eye-catching color to create your own signature style. With nine new shades, OPI Color Paints Blendable Nail Lacquer makes each nail a paintable mini canvas of creativity.

Color Paints Blendable Nail Lacquer offers nine new shades, including:

Silver CanvasSilver Canvas
A clean-slate silver to illuminate your masterpiece.

Primarily YellowPrimarily Yellow
Paint some sunshine with this glowing yellow.

Chromatic OrangeChromatic Orange
This freshly squeezed orange is awash with color.

Pen & PinkPen & Pink
I’m irresistibly drawn to this rosy pink.

Magenta MuseMagenta Muse
This sultry red-violet is truly inspiring.

Purple PerspectivePurple Perspective
The depth of this purple is mesmerizing.

Indigo MotifIndigo Motif
I have designs on this deep, midnight blue.

Turquoise AestheticTurquoise Aesthetic
Beauty is in the eye of this deep aqua.

Landscape ArtistLandscape Artist
The lush, verdant green of wide-open vistas.

WHAT THEY COST: $4.75 salon, $9.50 retail ($5.95 CAN salon, $11.50 CAN retail)

WHERE TO FIND THEM: Explore these shades from May 2015 at ULTA, ULTA.com, and select professional salons.

To learn more about OPI visit www.OPI.com.

ColorPaints Minis

OPI to Release New Limited-Edition Nail Lacquers
Inspired by Universal Pictures and Focus Features’
Movie Fifty Shades of Grey

OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.

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“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray
crèmes to dark charcoal. The collection also features a rich crème red to represent passion.

OPI-fifty-shades-of-grey-minis

“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”

The OPI collection includes the following shades:

OPI-fifty-shades-of-grey-my-silk-tieMy Silk Tie
This silky, gleaming silver has got me all tied up.

OPI-fifty-shades-of-grey-romantically-involvedRomantically Involved
I’m in a deep relationship with this luscious crème red.

OPI-fifty-shades-of-grey-dark-side-of-the-moodDark Side of the Mood
This brooding, stormy charcoal is dangerously gorgeous.

OPI-fifty-shades-of-grey-shine-for-meShine for Me
This shimmering silver with subtle blue sparkle really turns me on!

OPI-fifty-shades-of-grey-cement-the-dealCement the Deal
I’d sign anything to get my hands on this stony, cool gray.

OPI-fifty-shades-of-grey-embrace-the-gray-639x267Embrace the Gray
Let this chic, moody gray crème become one with you.

Each nail lacquer shade features OPI’s exclusive ProWide™ Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $11.50 CAN each at Professional Salons and Spas across Canada.

OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit http://www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!

ABOUT FIFTY SHADES OF GREY
Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever. Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson.

Enjoy the official trailer!

OPI Launches Trend on Ten and Sheer to the
Top!, Two New Gift Sets for Holiday 2014

OPI announces two new gift sets for holiday – Trend on Ten, featuring ten bestselling mini nail lacquers, and Sheer to the Top!, featuring two full-size top coats and a new glitter hue ideal for layering. Trend on Ten includes an assortment of topselling colors, ranging from soft pink, white and silver to heavily-pigmented red, coral and burgundy. Sheer to the Top! contains Top Coat, Matte Top Coat, and So Elegant – a glitter nail lacquer studded with black and chrome particles.

OPI_Sheer-to-the-top

“These two sets are the perfect stocking stuffers for lacquer lovers,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Trend on Ten offers the year’s hottest shades, affording consumers the opportunity to test a variety of colors. This kit is ideal for women who enjoy experimenting with new hues, or who change their lacquer often.
“With Sheer to the Top!, you can add the perfect finishing touch to your manicure,” Weiss-Fischmann continues. “Top Coat provides a high-gloss, protective shine, while Matte Top Coat gives lacquer a velvety finish. So Elegant is a new, limited edition glitter with chunky black and silver sparkles that can be worn alone or over any OPI hue. As the name suggests, this shade lends a chic, glamorous element to nails.”

Trend on Ten includes the following lacquers in mini size: Haven’t the Foggiest, Alpine Snow, Bubble Bath, Tickle My France-y, Princesses Rule!, Toucan Do It If You Try, Cajun Shrimp, Big Apple Red, Malaga Wine and Lincoln Park After Dark.

OPI_Trend-on-ten

Trend on Ten and Sheer to the Top! nail lacquers and top coats each feature OPI’s signature ProWide™ Brush for effortless application. Both sets will be available October 2014, at Professional Salons and Spas for $34.50 CAN, and Sheer to the Top! retails for $27.00 CAN.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI Announces Three NEW Holiday Gift Sets:
Wrapped Wild for the Holidays, Holiday
Glam’s in the Bag and Plaid About You

OPI launches three new gift sets this holiday season – Wrapped Wild for the Holidays, Holiday Glam’s in the Bag and Plaid About You. Each set includes nail lacquers ideal for the season plus a special gift in festive packaging, perfect for giving and receiving.

Wrapped Wild for the Holidays features three duo gift sets, each containing two nail lacquers paired with a cheetah-print infinity scarf. Holiday Glam’s in the Bag offers two nail lacquers along with two sateen zippered cosmetic cases, tied with a festive bow. Plaid About You includes three nail lacquers plus Start-to-Finish packaged in a plaid cosmetic bag.

“These three gift sets are perfect for beauty and fashion lovers,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Wrapped Wild for the Holidays offers great duos for holiday manicures and pedicures, with a bold cheetah print infinity scarf that looks great when paired with rich, jewel-toned clothes. Holiday Glam’s in the Bag and Plaid About You not only offer some of OPI’s bestselling shades handpicked for the season, these sets also come with cosmetic bags that are ideal for storing nail lacquer and other beauty essentials.”

Wrapped Wild for the Holidays duo #1 includes new Gwen Stefani holiday shades Rollin’ in Cashmere and Love is Hot and Coal, duo #2 includes Big Apple Red and Muir Muir on the Wall, and duo #3 includes Lincoln Park After Dark and Samoan Sand. Each duo is packaged with a cheetah-print infinity scarf.

OPI_WrappedWild_Duo1OPI_Wrapped-wild-duo-2OPI_Wrapped-wild-duo-3

Holiday Glam’s in the Bag features Bogotá Blackberry and Funny Bunny nail lacquers along with two cosmetic cases, one in black sateen and the other in a white and black print with contrasting red zipper, ideal for holiday travel. Plaid About You includes Peace & Love & OPI, OPI…Eurso Euro and Snow Globetrotter nail lacquers, as well as the treatment product Start-to-Finish, which gives lacquer a glossy finish and protects nails – especially important during harsh winter months. The four products come packaged in a black and white plaid cosmetic bag.

Wrapped Wild for the Holidays, Holiday Glam’s in the Bag and Plaid About You will be available October 2014, at Professional Salons and Spas. Wrapped Wild for the Holidays retails for $21.50 CAN each, Holiday Glam’s in the Bag retails for $21.50 CAN and Plaid About You retails for $39.50 CAN.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI Launches Limited Edition
Don’t Speak Pure 18K Gold Top Coat

OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.

“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love
is Hot and Coal for a truly show-stopping effect.”

OPI_Don't-speak

Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons and spas for $37.50 CAN suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

Gwen Stefani Joins OPI to Release 18 New
Limited Edition Holiday Nail Lacquers

OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades.

“During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.

“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”

Gwen Stefani Holiday includes the following:

OPI_Just-be-clausJust BeClaus
This magnificent maroon came into my life just in the “nick” of time.

OPI_Kiss-me-or-elfKiss Me – or Elf!
There’s no denying the allure of this amorous red violet.

OPI_I-carol-about-youI Carol About You
I just fa-la-la-la-love this deep royal purple!

OPI_Christmas-gone-plaidChristmas Gone Plaid
I sure am plaid I found this tree-mendous forest green.

OPI_In-a-holidazeIn a Holidaze
I’m dizzy-in-love with this maroon beauty.

OPI_Love-is-hot-and-coalLove is Hot and Coal
Turn the heat up with this deep grayish brown.

OPI_Fashion-a-bowFashion a Bow
So busy – all tied-up today loving this bright reddish-orange!

OPI_Cinnamon-sweeetCinnamon Sweet
Sugar and spice…this deep, warm red is everything nice.

OPI_What's-your-point-settiaWhat’s Your Point-settia?
So what if I think this is the one truly perfect holiday red?

OPI_Red-finger-and-mistletoesRed Fingers & Mistletoes
This smooch-worthy red shimmer is holiday-perfect.

OPI_First-class-desiresFirst Class Desires
This mélange of gold and eggplant shimmer is #1 on my wish list.

OPI_Sleigh-parking-onlySleigh Parking Only
Tell the valet to take good care of this exclusive dark burgundy.

OPI_Rolling-in-cashmereRollin’ in Cashmere
Wouldn’t you just love wearing this warm, luxurious gold?

OPI_Unfrost-my-heartUnfrost My Heart
The shimmery cool glamour of this gleaming silver is beyond hot!

OPI_i'll-tinsel-you-inI’ll Tinsel You In
Black and white confetti and fine glitter adorn this ornamental glitter.

OPI_Snow-globetrotterSnow Globetrotter
Shake up your world with this glitter swirling with white and rainbow flakes.

OPI_Comet-in-the-skyComet in the Sky
Iridescent beams and midnight black create cosmic art in this glitter.

OPI_So-elegantSo Elegant
Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons and Spas for $11.50 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

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