THE NEW LIPSTICK
SHINE, DON’T BE SHY!
Today, Jennifer Lawrence naturally embodies the Dior Addict attitude: her audacity, her modern nature, her innate elegance and her brazenness too. Shine and don’t be shy! The credo of this campaign by Craig McDean, in collaboration with Peter Philips, is the perfect reflection of who she is in real life.
Sporting a look that is symbolic of the new Dior spirit, Jennifer Lawrence wears one of the boldest shades of Dior Addict Lipstick: Be Dior, an immediately recognizable fuchsia, the expression of edgy creativity. She is the symbol of femininity, self-assurance, sophistication and seduction… in a light-hearted manner. And she literally takes control. Without taking herself seriously… at the risk of bursting out in laughter at the end.
An atmosphere tinged with Montaigne grey, a medallion chair resembling those found in the Dior Haute Couture salons, mirror effects that reflect the luminosity of Dior Addict Lipstick and its absolute shine with a thousand and one facets…
An icon appears in this typical Dior setting.
An international star. One of today’s most remarkable actresses. A smile intimately linked to the House of Dior.