Rouge Dior

Daylight, indoors, in Monsieur Dior’s design studio.
Lucky, one of the couturier’s star models, is theatrically draped in scarlet satin fabric like an incandescent diva. Red sets the scene…

This seductive and dynamic signature colour was used constantly by the genius couturier, who was sensitive to the radiance of its myriad tones, from deep carmine to luminous poppy, which passionately outlined the contours of a highly desirable woman…

From the very beginning, Christian Dior dreamed of a unique and visionary style of beauty. “Dressing women’s smile,” was the leitmotif that led him to propose Dior’s elegance as a total look, from a dress, down to a lipstick.

In 1949, at 30 Avenue Montaigne, the first Rouge Dior was born, where it was sold exclusively in the Colifichets boutique. It was a concentrate of pure colour, whose shades were inspired by the couturier’s fabrics – the perfect lipstick. Women had waited for it so long it was an overnight success. Catapulted into the realms of style, Rouge Dior became the emblem of Dior make-up. Since 1953, more than 1500 shades of Dior lipstick were to follow…

Dressed in jeans, a Miss Dior bag, a pair of stilettos… and Rouge Dior 999 lipstick. Here is Natalie Portman in the new campaign:

Following 60 years of the art of colour, the incomparable Rouge Dior is now celebrating its 60th anniversary, creating the perfect opportunity for the house to reinvent its cult lipstick. Resolutely Couture, each new shade carries a name linked to the Dior fashion world. Starting with the star shades that head each of the collection’s four colour ranges:

999

999 is a tribute to Christian Dior’s first lipstick, 9, which would resurface later as 99, and then again, exactly 10 years ago, as 999. “I adore red, it is the colour of life,” Christian Dior would say of his lucky charm colour, of which he advised all women to wear a touch, to light up their complexion and their style.

Grége 1947

Grége 1947 is a subtle, definitively Dior blend of grey and beige that has always been inseparable from the history of the house, from the Bar suits of the very first collection, to the nude looks of the latest catwalk shows.

Darling

Darling, a sparkling, vivid pink, is reminiscent of Dior’s “Chéries,” his colourful, inspired and inspirational muses.

Trafalgar

And finally, Trafalgar is a coral that takes its name from the flamboyant dresses that the couturier would send out as a flash of colour to act like a gunshot, shaking up the rhythm of a show containing more than 140 designs.

Left to right: Rouge Dior in 999, Darling, Trafalgar, and Grége 1947

and the iconic Rouge Dior 999 with the famous Dior imprint:

Launching four new alluring shades of Dior Vernis with this launch, these shades work in perfect harmony with the new star shades of Rouge Dior. Three of the shades match their Rouge Dior counterparts (Trafalgar, Darling, 999), while one Dior Vernis shade fully deserves to stand alone (and stand out): Dior Vernis in Nuit 1947, a deep, blackened cherry in a cream-jelly hybrid formula with blinding shine.

Reviews coming shortly!

The four newly re-launched Rouge Dior shades and four new Dior Vernis colours will be available October 2013 at Dior counters nationwide. For more information, head to Dior.com!