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In 1947, Miss Dior was born, an ebullient, cajoling fragrance in which Jasmine from Provence mixes with sensual mosses and a surprising green note of Galbanum. Sprayed generously around the rooms, the first Dior perfume instantly charmed the audience at the New Look show. And hooked countless women, who flocked to 30 Avenue Montaigne to offer themselves this youthful, elegant Miss Dior.

Miss Dior Blooming Bouquet is a subtle floral composition that celebrates the beauty of flower buds and the velvet softness of petals. It is a delicate evocation of Christian Dior’s legendary love of flowers.

And now, as the world changes at high speeds, reinventing daily life and removing boundaries, the House of Dior rolls out its new Roller-Pearl bottle. An innovative design, this new application method provides sensual, casual perfume application for an instant sensorial hit that adds new pleasure to perfume.  A miniature and portable version of the original, Miss Dior Blooming Bouquet Roller-Pearl is small but generous. Featuring a wide crystalline bead atop a gorgeously elegant and architectural bottle, Dior Roller-Pearl is also hermetic thanks to a screw-on cap.

One of the biggest challenges of on-the-go perfume application is the bottle size, which is beautifully addressed by this miniature Miss Dior accessory-style bottle. Fitting not only in the palm of your hand, but also in a purse, there will be no more carrying around a large 50 ml or 100 ml bottle. And removing another barrier to public perfume application (or PPA 😉 ), there is no spray to potentially offend another! PPA away with this beautiful Roller-Pearl! I personally cannot wait to throw this stunning bottle into my purse, and use it to my heart’s content. (An aside from a new mom: spray perfume can sometimes also be offending to apply around baby. This gem will make it so much easier for me to apply a dab of my favourite Miss Dior as I’m running out of the house.)

Miss Dior Roller-Pearl is available in Limited Edition in Blooming Bouquet ($49) and Absolutely Blooming ($59), in a perfectly-sized 20 ml bottle, exclusively at Shoppers Drug Mart stores and beautyboutique.ca starting today, April 20th!

For more information (no shipping to Canada), head to Dior.com!

What is your favourite Dior perfume or cologne?

~xo

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(Products were provided for consideration and review. All opinions are my own.)

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BCBGMAXAZRIAGROUP and Elizabeth Arden announce
the launch of BCBGMAXAZRIA bon genre

BCBGMAXAZRIAGROUP has partnered with Elizabeth Arden to launch a new fragrance, BCBGMAXAZRIA bon genre, a seductive scent with an alluring air of mystery and a kick of attitude for today’s confident, sophisticated woman.

The third and final fragrance of the BCBGMAXAZRIA Fragrance Collection, BCBGMAXAZRIA bon genre adds a glamorous edge and rounds out the portfolio with a fragrance for the ingénue in every woman. Created on the heels of the successful 2012 launch of the feminine and decidedly pretty, BCBGMAXAZRIA bon chic and the playful signature BCBGMAXAZRIA fragrance in 2011, bon genre completes the dynamic BCBGMAXAZRIA fragrance collection.

“I set out to create fragrances that would have meaning for the many facets of the BCBGMAXAZRIA woman,” said Lubov Azria, BCBGMAXAZRIAGROUP’s Chief Creative Officer. “As the third and final piece of the Fragrance Collection, BCBGMAXAZRIA bon genre is an exploration of her darker more mysterious side and brings an effortlessly cool sensibility – with attitude – to the collection.” BCBGMAXAZRIA is committed to creating sensuous and sophisticated fragrances that make women feel confident and beautiful, designed to embrace individuality and transform the mood of the wearer. With a steadfast attention to quality and development, the BCBGMAXAZRIA fragrance collection fits seamlessly into the lifestyle of the dynamic woman.

Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the dynamic woman. Fusing creativity, accessibility, desirability and wearability, BCBGMAXAZRIA occupies a unique position in the American fashion marketplace, offering sophisticated, confident designs that take consumers from work to the weekend in style.

THE FRAGRANCE

A seductive scent with an alluring air of mystery – bold notes of Lychee, Red Berries, Bergamot and Black Pepper ORPUR®, result in a kick of attitude and a vivacious fashion energy.

TOP NOTES: Lychee, red berries, bergamot, black pepper ORPUR®
MID NOTES: Jasmine noir, tuberose, tiger lily, cardamom
BASE NOTES: Australian sandalwood, golden amber, black vanilla, patchouli

THE PACKAGING

The opulent purple fragrance bottle mirrors the shape of the signature BCBGMAXAZRIA fragrance collection style, designed to resemble hourglass curves with the brand’s iconic butterfly logo that has transformed into a blooming flower on the cap.

BCBG-BONGENRE

THE COLLECTION

BCBGMAXAZRIA bon genre, Eau de Parfum 50 ml $64.00
BCBGMAXAZRIA bon genre, Eau de Parfum 100 ml $86.00

All prices are manufacturer’s suggested retail prices.

AVAILABILITY

BCBGMAXAZRIA bon genre will be available at Sephora September 2013.

For more information, head to Elizabeth Arden on Facebook, Twitter, Youtube and Pinterest!

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