Archive

Tag Archives: OPI Soft Shades

NAIL THE NUDE LOOK

WITH THE NEW SOFT SHADES COLLECTION BY OPI

 

THINK: Soft sheer shades and coveted nude mattes

WHAT THEY ARE: Lacquers, gels, and limited edition nail art kits in must-have neutrals. The number one salon brand, OPI, is celebrating the lighter side of nail color. With signature high-fashion colors and iconic shade names, OPI has been a go-to for salon professionals for 30 years. Now, to bring the richly pigmented formulas you love to the season’s hottest nude matte nail trend, OPI introduces the new SoftShades Collection. This of-the-moment collection of blushes, nudes, and matte shades delivers rich, true-to-bottle color with just a few coats, even in the lightest hues.

So be inspired to reinvent the French Manicure with new pink and white limited edition shades, create sophisticated nail art with exclusive Swarovski crystal kits, or create the ultimate bridal look in romantic springtime sheers. And for those who love a SoftShades manicure and want it to last, OPI also features these new understated shades in their gel formula.

 

The SoftShades collection includes:

  • SoftShades Nail Lacquers ($9.50 retail, $4.75 salon): These six pastel hues are the perfect way to lighten up your spring style. Available in sheer white Chiffon My Mind, pink and white flecked with white daisy decal Petal Soft, pink-toned beige Put it in Neutral, light beige Act Your Beige!, pearlescent silver This Silver’s Mine!, and iridescent glitter Make Light of the Situation.

NLT68_G_MakeLightOfTheSituation

Make Light Of The Situation NLT64_G_PetalSoft

Petal Soft NLT65_G_PutItInNeural

Put It In Neutral NLT66_G_ActYourBeige

Act Your Beige NLT67_G_ThisSilversMine

This Silvers Mine NLT63_G_ChiffonMyMind

Chiffon My Mind

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons.

  • SoftShades GelColors ($14.95 salon): Get gel durability and opaque color with eight long-lasting pale shades. Available in the same in-demand SoftShade lacquer colors Chiffon My Mind, Petal Soft, Put it in Neutral, Act Your Beige!, This Silver’s Mine!, and Make Light of the Situation, I Couldn’t Bare Less! and Love is in the Bare.

WHERE TO FIND THEM: ULTA, Salons and select professional salons

 

  • SoftShades Mini 4-Pack ($13.95 retail, $7.50 salon): This essential, limited edition kit offers mini-sized nail lacquers in four sheer romantic hues. Includes shades: Act Your Beige!, Put it in Neutral, This Silver’s Mine!, and Make Light of the Situation.

WHERE TO FIND THEM: ULTA, ULTA.com, Macy’s, Macys.com and select professional salons

soft_shades_mini__lo_res

  • The Look of Crystal Kit ($24.95 retail, $12.50 salon): OPI is putting glittering nail art at your fingertips with crystals from Swarovski. With real Swarovski crystals, nail glue, and a trio of luxe shades you’ll be able to create shimmering graphic looks. Included shades: Chiffon My Mind, Black Onyx, and This Silver’s Mine! *Also available in matching gel colors.

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons

soft_shades_sworovski_set__lo_res

  • The Nude Pink & White Kit ($16.95 retail, $9.00 salon): With two full-sized, limited-edition matte shades, this kit offers the ultimate in understated color. Included shades: I Couldn’t Bare Less! and Love is in the Bare. *Also available in matching gel colors.

WHERE TO FIND THEM: ULTA, ULTA.com and select professional salons

soft_shades_duo_pink_and_white_lo_res

For more information, please call 800-341-9999 or visit http://www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!

OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers, Including NEW Liquid Sand™ Hue

 

OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful.  With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.

“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann.  “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”

With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:

NLT56_P_LightsofEmeraldCityLights of Emerald City – White confetti adds city girl flair and style to nails.

NLT57_P_DontBurstMyBubbleDon’t Burst My Bubble – Don’t wake me…I’m dreaming about puffy clouds of white.

NLT58_P_WhenMonkeysFlyWhen Monkeys Fly! – I’m simply bananas for this gold confetti.

NLT59_P_GlintsofGlindaGlints of Glinda – Only a good witch could turn beige from meek to chic.

NLT60_P_WhichisWitchWhich is Witch? – Is this silver glitter with iridescent sparkle or the other way around?

NLT61_P_ITheodoraYouI Theodora You – This adorable, sheer pink is bewitching on you.

As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.

This limited edition promotion will be available beginning March 2013 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT Oz The Great and Powerful

Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

 

%d bloggers like this: