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OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers


OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.

OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.

“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”

Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish. Studio Shades include: A Butterfly Moment (This sophisticated and frosty tan nude has us all a-flutter), Sprung (Fall hopelessly in love with this shimmery copper), Pink Yet Lavender (This pink glitter with lavender shimmer has superstar shine!), and Anti-bleak (This deep, creamy purple will lift your spirits).

Stage Shades include: Stay the Night (Make it last in this matte black with red glints), Get Your Number (Wearing this matte blue with sparkles is a great call), Can’t Let Go (Hold onto this matte purple with dazzling sparkle), and The Impossible (This matte fuchsia with star confetti will never give up). OPI Liquid Sand lacquers should always be worn without top coat.

Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons and Spas for $10.95 suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

 

ABOUT MARIAH CAREY

With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push”by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others.

Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single “Triumphant (Get ‘Em),” is now available on iTunes. Carey will join the judges’ panel of FOX’s American Idol when the series returns in 2013.

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For our fifth and final Go Pink Wednesday, I bring you a very special guest blogger! My sister, Ms. Nearly-Obsessed! Hope you enjoy this post!

For this final Go Pink Wednesday, I could not decide which pink to feature from the Selena Gomez for Nicole by OPI Collection…
So first a little background on how we got our painted paws on this very pretty, unreleased collection:

A few weeks ago, The Obsessed was invited to an exclusive bloggers dinner in Toronto with the one and only Suzi Weiss-Fischmann, OPI’s Creative Director! The dinner was held at Ciao, an upscale restaurant located in Toronto’s posh Yorkville district.

I was fortunate enough to be able to tag along and thoroughly enjoyed the intimate setting where approximately a dozen or so local bloggers chatted with Suzi.

Here we are with Suzi! (I’m on the right)

At the end of our wonderful evening, we were presented with gift bags that were filled with all 14 nail lacquers from the upcoming Selena Gomez Collection!!


While we have yet to swatch and wear every single polish, I was excited to use the two pinks from this collection for this final breast cancer awareness post. I simply loved the combination of the soft and darker pink together, and what better way to end Go Pink Wednesday than to bring you not one but TWO gorgeous pinks!

The deeper pink is called Spring Break – a very appropriate name. It is fresh, fun and screams Spring without being too loud or office-inappropriate. This polish applies like a dream and is perfectly thick, without being sticky or streaky.

The softer pink is called Naturally – a more subdued pink hue that I think can be worn year round. The most beautiful thing about Naturally is the subtle tiny macro glitter that leaves the slightest pink and silver shimmer on your nails.

These polishes, along with the entire Selena Gomez for Nicole by OPI Collection, will be available in January 2013.

For more information on this stunning collection, visit NicolebyOPI.com, follow them on twitter, and become a Facebook fan!

Did You Know?

Every 2 minutes, there is a new breast cancer diagnosis.
Every 14 minutes, a life is lost to the disease.
Over 40,000 people will die this year; about 400 of them will be men.
85% of all diagnoses have no family history.
1 in 8 women will be diagnosed with breast cancer.
Breast cancer is the leading cause of death in women between ages 40 and 55.

Let’s work together to banish this horrific disease that has touched so many of us, either personally or through family and friends.
And remember, early detection provides us with the greatest odds of beating the battle against breast cancer.

xo

Final note:

A huge THANK YOU to the wonderful Andrea from Finger Painting Fingers for organizing this incredible effort in October. Andrea, you and your mom’s inspirational story are amazing!!!! I have loved participating in this every week, and though I thought that there was no way I could contribute weekly, with the help of some amazing guest-bloggers I have been able to bring you a new pink every week. Hope you enjoyed this as much as us bloggers! xoxo



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