INTRODUCING FUSE™ GELNAMEL™, THE FIRST ALL-IN-ONE
GEL POLISH HYBRID, FOR HIGH SHINE, NO CHIP NAILS
March 2014 – It’s a Gel! It’s a Polish! No, it’s Gelnamel! Bringing together the best of polish and the best of gels, FUSE Gelnamel has created the next generation in nail color, deliveringsalon-worthy results at a speed, ease and price like nothing before. Created by the makers of SensatioNail®, the #1 at-home gel polish brand, FUSE Gelnamel features an all-in-one formula that delivers one-coat coverage from start to finish and a proprietary anti-chip technology that seamlessly provides megawatt shine that lasts!
“Women want nail color with staying power, but without the time, effort, cost or commitment of gels. That’s where FUSE Gelnamel comes in. Offering the best of both worlds – – chip-resistant, high-shine color that flash dries in seconds, but with the flexibility to easily change – – FUSE let’s you have FUN with your nail color,” explains Melissa Kahane, FUSE Senior Marketing Manager. “Our high-powered, ultra-portable LED lamp allows nails to be done virtually anywhere! With the simple press of a button, the reflective interior cures Gelnamel in 30 seconds, while the groove on the inside promises proper placement under the LED bulb. It’s affordable and so simple, you’ll nail it and love it!”
FUSE Gelnamel launches with six Starter Kits that each contains the patent-pending FUSE LED Lamp, one Gelnamel shade, Cleanser, Manicure Stick and Nail Buffer. Additionally, the initial 12 high-voltage color line includes:
- Gone Fission*: A glistening pink glitter that transports you to another world
- Sonic Blue-m*: An electric blue that will send shock waves
- Na-no Way!*: A seriously bright pink that’s out of this world!
- Elec-tric or Treat*: A coral guaranteed to ignite the room
- Intens-so-fly*: A teal that will make you squeal
- V-amp*: A rich, alluring red that take the volume to the next level
- Watt’s Your Color?: A powerful red that you’ll want to brag about
- Lightning Jolt: A glittery purple that’s a “royal” shock to the system
- E-motion: A vibrant purple that you’ll be passionate about
- Lights, Camera, Re-action!: A shimmery silver that lights up the room
- Polar Bare: A nude you’ll sparkle in (that works at the north pole)
- Such a Laser: A golden beam of light
*Indicates color is available in a FUSE Starter Kit
FUSE can also be used on toes. Simply lift and reattach top portion of lamp angled outwards and follow normal usage instructions.
To remove, use 100% acetone with the SensatioNail® Gel Polish Removal Kit and Gel Polish Removal Tool.
Beginning March 2014, FUSE Starter Kits and individual Gelnamel colors are available for $39.99 and $15.59 respectively, as well as the Cleanser and Wipe Refill Kit for $8.99 at Shoppers Drug Mart, Walmart and Rexall.
ABOUT FUSE
FUSE is the first Gelnamel to the market from the makers of SensatioNail, the #1 at-home gel polish brand. FUSE provides women with beautiful results that are easy-to-use and affordable for everyday wear. SensatioNailand FUSE are owned and developed by Pacific World Corporation, a global innovator and leader in the nail category, located in Aliso Viejo, California. For more information, please contact McCaughey Consumer Products (www.mcptri.com or 905-319-2246), visitwww.pacificworldcorp.com and watch a step by step tutorial on how to fuse.
