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Schwarzkopf Professional BC Fibre Force

August 9, 2013
BC Bonacure, Hair, Press release, Schwarzkopf
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Your Choice for a Second Chance – BC Fibre Force

Bring Your Hair Back to Gorgeous!

100% More Strength

95% Less Breakage

Wouldn’t it be great to send damaged, lifeless hair off on a ten-week spa retreat to recharge and come back as good as new? With the new BC Fibre Force line, Schwarzkopf Professional is introducing a fresh dimension in hair transition, allowing even the most damaged hair to be strengthened and restored to an optimal level of force and resilience – in only four to ten weeks! Formulated with keratin components like those naturally found in your hair, BC Fibre Force penetrates deeply to fortify the hair structure. The results of this intensive care? Hair feels reborn with 100% more strength and up to 95% less breakage! The new BC Fibre Force line is available at Schwarzkopf Professional partner salons across Canada beginning September 2013.

Until now, the only option for facing badly damaged hair was to cover it or accept a never ending struggle. But times are changing, and with new BC Fibre Force you can decide which style to wear at any moment without a second thought about the strength of your hair! The new BC Fibre Force gives severely stressed and damaged hair a second chance. After usage of four to ten weeks, hair is regenerated and restored to its optimum level of strength.

BC Fibre Force – Rebuild your Hair’s Resilience

The new BC Fibre Force is not only effective, but also unique in that you can start the process in-salon and then continue it at home! The range includes a shampoo, conditioner, spray conditioner and treatment which immediately replenishes deeply damaged with a high concentration of keratins. The range is suitable for all hair types and structures, making it the ultimate product range for hair repair. Plus, after just four to ten weeks, you can feel confident continuing your regular routine of colour and heat styling knowing your hair is fortified!

The BC Fibre Force Range Includes:

BC_Fibreforce_shampoo1

BC FIBRE FORCE SHAMPOO, 200mL – The BC Fibre Force Shampoo gently cleanses the hair and deeply conditions even fine hair without weighing it down. Suggested retail price: $15.95.

BC FIBRE FORCE CONDITIONER, 150mL – The BC Fibre Force BC_Fibreforce_conditioner1Conditioner restores the hair structure from the inside. It restores the moisture balance and seals the hair’s surface. Suggested retail price: $16.95.

BC_Fibreforce_spray_condit1BC FIBRE FORCE SPRAY CONDITIONER, 150mL – The BC Fibre Force Spray Conditioner detangles very damaged hair and refills it with keratin. The inner structure of the hair is improved and the hair’s surface is sealed. Suggested retail price: $16.95.

BC FIBRE FORCE FORTIFYING TREATMENT, BC_Fibreforce_treatment1150mL – The BC Fibre Force Fortifying Treatment fills the hair from the inside and strengthens it. It penetrates deep into the hair and regenerates the inner hair structure. Suggested retail price: $25.95.

For further information please visit www.schwarzkopf-professional.ca .

Schwarzkopf BC Oil

July 27, 2013
BC Bonacure, Hair, Press release, Schwarzkopf
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Let the BC Miracle continue!

Schwarzkopf Professional Extends their Miraculous Care Range with NEW BC Oil Miracle Volume Amplifier 5 & Divine Polish!

It’s a golden time for hair in need of radiant shine! Based on precious oils, Schwarzkopf Professional’s already highly acclaimed BC Oil Miracle range provides hair with opulent shine, excellent nourishment and caressable softness for a glamourous finish. NEW for 2013, the miracle continues with the launch of BC Oil Miracle Volume Amplifier 5 and BC Oil Miracle Divine Polish!

Schwarzkopf-BC-OilRecently, the long established benefits of oil in skin care have been extended as must-have ingredients in the hair industry. Their precious effects, especially seen with the results of Argan oil in the BC Oil Miracle line, are unmatched in delivering divine smoothness.

Suitable for all hair types, the BC Oil Miracle collection is complemented by two appealing new products. BC Oil Miracle Volume Amplifier 5 nourishes hair with a marvelous combination of five different oils. Formulated with Argan, Marula, Almond, Macadamia and Jojoba oils, this daily leave-in finish gives hair velvet shine and suppleness along with instant grip and volume. The milky elixir includes glitter particles for subtle sheen, and helps to protect the hair from styling heat. For those who wish for an even hair surface, new BC Oil Miracle Divine Polish is an excellent choice! Applied to dry hair, the pump spray gives mirror-like gloss and a soft touchable feel without overburdening the hair.

The new BC Oil Miracle Volume Amplifier 5 and BC Oil Miracle Divine Polish will be available at
Schwarzkopf Professional partner salons from July 2013 for a suggested retail price of $17.95 CAD
each per 100ml bottle.

For further information on the complete BC Oil Miracle product range, please visit
www.schwarzkopf-professional.ca.

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