New PREVAGE® Anti-aging + Intensive Repair Eye Serum

Elizabeth Arden Introduces New PREVAGE® Anti-aging + Intensive Repair Eye Serum
Reveal Youthful Looking Eyes After Just One Use*

Committed to delivering skin’s best protection against environmental signs of aging, Elizabeth Arden proudly introduces PREVAGE® Anti-aging + Intensive Repair Eye Serum. Leveraging the brand’s 100 years of product innovation, scientific research, and hands-on spa experience, this anti-aging eye treatment helps to reduce severe signs of skin aging, especially the look of deep lines and crepiness that affect the delicate eye area in just one use*. Eyes look more lifted with a beautifully firm appearance.

Scientists have proven that exposure to smoke, pollution and other irritants can accelerate skin aging twice as fast†. These types of environmental threats produce free radicals that can cause chronic inflammation at skin’s cellular level. The result is an increase in the appearance of wrinkles and age spots and a breakdown of collagen and elastin.

To reduce the impact of environmental assaults and visible signs of aging resulting from chronic inflammation around the eyes, Elizabeth Arden has harnessed the power and science behind their PREVAGE® Anti-Aging + Intensive Repair Daily Serum into an equally efficacious formula that specifically targets the eye area. New PREVAGE® Anti-aging + Intensive Repair Eye Serum combines Elizabeth Arden’s exclusive Idebenone technology, the single most powerful antioxidant‡, with a blend of Arazine™ and Thiotaine. Arazine™ soothes skin and helps to reduce signs of aging caused by inflammation. Thiotaine is another effective antioxidant that complements Idebenone in protecting skin from free radical damage due to environmental assaults, allowing Idebenone to concentrate on repairing the look of signs of aging. By helping to protect skin from oxidative stress, Idebenone not only shields skin from environmental assaults, it also helps to support skin’s natural repair process and restore a youthful appearance. This powerful serum helps restore radiance and refine the look of the natural contours around the eyes. Elizabeth Arden Research & Development has discovered that the combination of Idebenone with Arazine™ helps neutralize 95% of environmental free radicals and minimizes the visible effects of cellular inflammation, the primary cause of signs of aging§.

PREVAGE® scientists have also advanced the methodology to measure the efficacy of their antioxidant blend, Idebenone, Arazine™ and Thiotaine. Known as Environmental Protection Factor™ (EPF®)**, this series of tests has now been expanded to not just include antioxidant efficacy but also signs of aging caused by chronic inflammation. When tested under this rigorous methodology, the blend of Idebenone, Arazine ™, and Thiotaine used in PREVAGE® Anti-aging + Intensive Repair Eye Serum scored 174 out of 180, demonstrating a stronger efficacy than the other common antioxidants tested including Alpha Lipoic Acid, Kinetin, Vitamin C, Vitamin E, Coenzyme Q10, Green Tea and Ferulic Acid.

* Based on a US home consumer test on 104 women aged 25-65 and a US clinical test on 16 women after 15 minutes.
† Bahman, G et all ( 2009), Factors Contributing to the Facial Aging of Identical Twins. Plastic Reconstruction Surgery. 123(4):1321-31
‡ When Compared to Alpha Lipoic Acid, Kinetin, Vitamin C, Vitamin E and Coenzyme Q10.
§ Based on in-vitro testing.

A feather light, silky formula, PREVAGE® Anti-aging + Intensive Repair Eye Serum is rich with ingredients that target the upper and lower eye area to provide dramatic results immediately and with continued use. With the addition of new Anti-aging + Intensive Repair Eye Serum to the PREVAGE® product range, Elizabeth Arden now offers the most effective regimen to help protect skin from environmental assaults and support its natural repair process.

Immediate Benefits:

• Idebenone, Arazine™ and Thiotaine are a blend that neutralize and protect against free radical damage.
• Moisture Trap Technology is a complex of hyaluronic acid, barley and sea plant extracts that works to help lock in moisture, plumping and smoothing skin’s texture upon application.
• Optical Diffusers and Soft Focus Silicones deliver a soft focus effect to scatter light and diminish the appearance of fine lines and wrinkles for immediate bright and luminous skin.

With Continued Use:

• Idebenone, Arazine™ and Thiotaine are a blend that continue to help improve the visible signs of aging caused by free radical damage and cellular inflammation over time.
• Biomimetic Peptide Blend and Retinyl Linoleate even skin tone and support skin’s own natural collagen to reduce the look of fine lines and wrinkles and firm the look of skin
• Vitamin B3, Masterwort and Ash Tree Bark Extracts reduce the look of puffiness and dark circles, and increase skin radiance.

Results: PREVAGE® Anti-aging + Intensive Repair Eye Serum is clinically proven to immediately reveal younger looking skin after just one use.†† Results increased significantly through continued use of the serum as well as when it was coupled with PREVAGE®Anti-aging + Intensive Repair Daily Serum.

•  75% of women noted a clinical improvement in deep and fine lines in just 15 minutes after use.‡‡

†† Based on a US clinical test on 16 women after 15 minutes
‡‡ Based on a US clinical test on 16 women after 15 minutes

Directions: New PREVAGE® Anti-aging + Intensive Repair Eye Serum is housed in a unique silver, cylindrical package that features an airless pump dispenser.

To apply, push the pump down once to dispense a small amount of product onto your fingertips. The dispensed amount will be enough to use around both eyes. Using ring finger, gently smooth on brow bone, upper eyelid and around eye area, concentrating on crow’s feet, 2 times daily after Prevage® Daily Serums. For enhanced benefits, apply PREVAGE® Anti-aging Eye Cream Sunscreen SPF15 on top of the serum for added protection when used in the morning. When used in the evening, the serum can be used alone.

Price: PREVAGE® Anti-aging + Intensive Repair Eye Serum 15ml $155.00
Availability: Beginning November 2013 at Hudson’s Bay and December 2013 at Shoppers Drug Mart, Sears, and London Drugs.

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