China Glaze® Press Release: Tranzitions

COLOR + TOP COAT = ENDLESS CREATIVITY

China Glaze® Introduces Tranzitions Color Changing Collection

Los Angeles, CA – (November 2012): There’s nail art and then there’s China Glaze® nail couture.  Reverse French manicure, half moons, ombre, basket weave, dots or racing stripes: nail designs are intricate and multi-colored.  China Glaze® introduces a new way to get multi-color, unique nail art with fewer bottles of polish with the new color-changing Tranzitions collection!

China Glaze® Tranzitions’ revolutionary new nail lacquer reacts when a clear top coat is applied, changing the color from one shade to another for a stunning effect.  Wear any of the six beautiful, color-shifting shades alone, or allow your creativity to run wild and create intricate nail designs by applying a top coat all over or strategically.  Try different looks using nail art brushes, free-hand designs or nail guides.  Because each shade changes color, you get two lacquers in one, creating an entirely new look with just one swipe.

The China Glaze® Tranzitions collection features six shades, though with the color transition, you get 12 unique shades including:

Split Perso-NAIL-ity – Dusty pink shifts to fuchsia

Duplicityy – Mint green shifts to vibrant teal

Modify Me – Periwinkle blue shifts to indigo blue

Altered Reality – Teal blue shifts to turquoise

Metallic Metamorphosis – Silvery grey shifts to bluish-charcoal grey

Shape Shifter – Smokey violet shifts to dark purple

How It Works:
Step 1: Apply a base coat.
Step 2: Apply two coats of China Glaze® Tranzitions shade of choice.  Allow to completely dry.
Step 3: Lastly, apply one coat of clear top coat such as China Glaze® Fast Forward and watch the color change right before your eyes.

For more nail design ideas, view the China Glaze® Tranzitions video:

The China Glaze® Tranzitions collection will be available in January 2013 at fine salons and beauty supply stores.

China Glaze is free of DBP, toluene, and added formaldehyde, and is never tested on animals.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook, Twitter (@ChinaGlaze) and Pinterest.

China Glaze® is a division of American International Industries.

 

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, ‘N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.