kiehl’s & The Canadian Wildlife federation

partner to support Canada’s Puffins

February 2015, Montreal, Canada – Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to donate 100% of net profits of the Limited Edition Creamy Eye Treatment with Avocado to the Canadian Wildlife Federation, an organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat through learning, awareness and research. The product will be available in all of Kiehl’s Canadian locations, as well as on kiehls.ca, as of April 7th, 2015.
(And if you hurry in to stores, you may be able to score an “adoption kit” with a cute puffin plushy and adoption certificate!)

Maintaining Kiehl’s longstanding support of the environment, sales from the Limited Edition Creamy Eye Treatment with Avocado will be used by Kiehl’s to symbolically adopt 300 puffins as part of the CWF Adopt a Species program. The Canadian Wildlife Federation will use the Kiehl’s adoption funds to support research projects to help better understand threats facing Canada’s at-risk seabirds and ensure their habitat is conserved through the CWF Endangered Species program. The program helps threatened and at-risk species through ground-breaking research projects and engaging education programs. Through “Kiehl’s Gives” initiatives to date, the brand has raised over $2,000,000 for environmental issues worldwide.

“Maintaining Kiehl’s longstanding mission of giving back to the community in support of environmental initiatives, we are delighted to be partnering with the Canadian Wildlife Federation to help conserve Canada’s natural environments, providing assistance to wildlife in need,” said Kristin Armstrong, Vice-President General-Manager, Kiehl’s Canada.

The unique label of the Limited Edition Creamy Eye Treatment with Avocado features a work of art from the renowned Canadian artist Robert Bateman called “Bright Day – Atlantic Puffins”. Famous for his environmental paintings, Bateman’s art reflects his commitment to ecology and conservation.

KIEHL’S CREAMY EYE TREATMENT WITH AVOCADO

An eye cream providing a richer, creamier texture

Responding to customer requests and needs, Kiehl’s Since 1851 proudly introduced Creamy Eye Treatment with Avocado in 2009 and it quickly became a Kiehl’s customers’ favourite.

This thick, creamy preparation helps keep the delicate skin around the eye area well hydrated. The fatty acids naturally found in Avocado Oil are superbly rich and act as effective moisturizers. Additionally, they provide a natural and gentle source of Vitamin A. Contains a high level of Shea Butter, known as a skin conditioning agent.

There is a unique two-part structure of the cream for dual hydration. Upon immediate application, the cream feels buttery to the skin. Gently blending the preparation on the skin will burst a barrier so that water is then released for maximum moisturization. This cream feels soothing to the skin and offers a most refreshing sensation. The texture also allows the cream to hold its place in the delicate under-eye area so it absorbs well and will not migrate into the eyes.

This colorant and fragrance-free treatment has been Ophthalmologist tested to be safe and gentle for use around the eye area. Additionally, this eye cream can be worn day or night. It also performs well under eye makeup.

Key Ingredients: Avocado Oil, Vitamins A & E, Shea Butter, Sodium PCA and Beta-Carotene.

Key Formula Attributes: A thick, creamy, superbly moisturizing treatment for the delicate eye area.

Retail Price: $57 (28ml)

The Limited Edition Creamy Eye Treatment with Avocado is available at Kiehl’s stores and www.kiehls.ca, as of April 7, 2015.

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KIEHL’S SINCE 1851

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.kiehls.ca. Please join Kiehl’s Canada on Twitter @KiehlsCanada and on Facebook at www.facebook.com/KiehlsCanada

CANADIAN WIDLIFE FEDERATION

Named one of Canada’s top 25 charities by the Financial Post, the Canadian Wildlife Federation is a national charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, sponsoring research, promoting the sustainable use of natural resources, recommending policy changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. For more information, visit CanadianWildlifeFederation.ca

ROBERT BATEMAN

Robert Bateman’s realistic painting style, featuring wildlife in its habitat, encourages the viewer to closely observe the natural world. Besides being one of Canada’s best-known artists, he is a naturalist, recognized by the Audubon Society as one of the 20th century’s “heroes of conservation”. He is a spokesman for many environmental and preservation issues, using his art to raise millions of dollars for these causes.