Through the looking glass… The magic of Dior Addict
Prepare to be completely mesmerized by Dior’s latest innovation!
Daring. Dream-like. Amazing.
A glance at the mirror and instantly, the ecstasy of transformation. Yourself, different. Free. In technicolour.
Dior Addict is the power of imagination, in its purest expression. Reinventing yourself however you feel, however, you want.
Today Dior writes an unprecedented page in the Dior Addict saga. A door opens to a universe that is even more fantastic, even more wonderful, even more dream-like…
“Sur mesure” for those ready to be surprised.
Dior Addict Fluid Stick, the first all-in-one lip hybrid by Dior.
Is it a gloss? A stain? Can this be a lipstick?
A genuine makeup revolution… Dior creates Dior Addict Fluid Stick, its first lip hybrid that can do it all in a single stroke.
Not a gloss, not a lacquer, not a lipstick… Dior Addict Fluid Stick is a totally new kind of lip product. A spectacular fluid that you can barely feel… What it does is combine maximum colour impact, glossy shine and a “no makeup” feel in a lip colour boasting sensational hold and comfort.
Dior Addict Fluid Stick is an innovation bomb. The alliance of unique technology…
The result of a genuine formulation challenge
Intense, long-hold pigments, like “markers,” are encapsulated in beads of gloss. Colour and shine meld into one, for maximum impact immediately on application…
Unlike a gloss, Dior Addict Fluid Stick contains no wax that could weigh down its texture. It is simply formulated with water. Daring, once again. As soon as the texture is applied, the water evaporates, leaving bursting colour like a shot of glossy pigments, moisturized lips, a nude skin feel and slight sensation of freshness… The pleasure of high-definition and ideal hold.
Hybrid, too… The exclusive foam applicator… is shaped like the stick of a lipstick. The texture is applied right on the lips, with both perfect precision and unsettling ease. Not to mention pure sensory pleasure… With this intelligent makeup tool, application couldn’t be easier. And the change in look, instantaneous.
Incredibly easy-to-apply, Dior Addict Fluid Stick glides on without effort, allowing you to start with a veil of your shade, or build up for a full effect of colour.
Design like a mirage…
Startling. Stupefying. Dior Addict Fluid Stick is not what you think at first glance.
Dior creates an accessory that is an optical illusion, that looks like its most amazing lip product. Don’t trust your first impression: that of a lipstick, transparently. Easy to be fooled… The illusion is complete, until the bottle opens and the applicator filled with colour emerges. Dior has created a pure object of desire, dedicated to women who cultivate the art of surprise.
Within the Dior Addict Fluid Stick palette of colours are four maximum impact, must-have shades. Sophisticated, ultra-trendy it-shades that evoke what Christian Dior said of his most spectacular creations, “breakthrough designs, symbols of new fashion… that will be on the covers or in features of magazines.”
Pandore. A pure, radiant, flamboyant red… In one word, explosive. And so bold that it could almost be forbidden.
Wonderland. A rush of fuchsia pink pigments, an extreme burst of colour that glorifies the look instantly on application. Magical…
Aventure. An electrifying coral, bright and filled with light, for uncompromising allure… A real flash of bold.
Mirage. An incredibly lively tone, beige at first glance but reveals itself to be enhanced with a hint of pink upon closer look. A beautiful illusion to flatter any complexion. (Mirage has quickly become a new favourite nude of mine.)
Applying easily, and setting in mere seconds after application, I was very impressed by Dior Addict Fluid Stick’s wear and wearability. Soft and moisturizing the entire time it is on your lips, it also lasts through your morning coffee(s), making it to your lunch hour with nary a dent in its beauty. Retaining its gloss and colour impact through coffee alone was impressive… but making it through lunch? Colour me happily fascinated!
Dior Addict Fluid Stick ($36 Cdn) will be on counter for an exclusive preview at The Bay starting April 1st, and nationwide at all counters on May 1st, 2014. A Sephora-exclusive shade called Tiny Pink will be available, and four of the shades (Frisson, Magique, Open Me, and Intrigue) will be Limited Edition.
Swatches coming soon!
(Products were provided for consideration and review. All opinions are my own.)