This summer Dior introduced technicolor magic for the eyes – through the unveiling of its new IT-look: IT-Lash and IT-Line!

Dior-off_Addict_IT_lashDior Addict IT-Lash official campaign

Dior Addict IT Lash is Dior’s new “do it all” mascara: it pumps up extreme volume and dares to create an “it-look” lash effect. It gives lashes a gleaming coat of deep black or vibrant colour. It adds curves and definition. It adds intensity to eyes, transforming them, making them look sensational from every angle.

Dior-off-Addict_It_Lash_mascaraDior Addict IT-Lash official campaign

Dior’s new Addict IT-Lash mascara introduces a new thick brush, made from soft and supple elastomer, loading lashes from the roots for an instant lengthening and volumizing effect. The brush features a rounded, spiked end to reach lower and corner lashes, helping you coat every single lash.

Dior_Addict_IT_lashDior Addict IT-Lash in Blue, Black, Pink and Purple (top to bottom)

I’ve been using this mascara daily to put it to the test in every possible situation… I am a Diorshow Mascara addict, and thought this would be a nice alternative “for now.” However, I have been blown away by its performance and effect – it truly lengthens, curls and gives incredible volume. The effect is mind-blowing when used with Diorshow Maximizer Lash Plumping Serum, giving the effect of false lashes.

Dior Addict IT-Lash is available in

-It-Black, a deep black
-It-Pink, a pop pink
-It-Blue, a saturated blue for electric eyes
-It-Purple, a dazzling, deep purple for a sophisticated allure.

For a subtle effect, apply any of the coloured IT-Lash mascaras over It-Black. For a vibrant, bright pop of colour, apply any of the coloured mascaras over a coat of Diorshow Maximizer Lash Plumping Serum!

Dior Addict IT-Lash in Black is my go-to, while the Blue has become a huge favourite! Blue is totally wearable on all eye colours, brightening eyes… I always receive so many compliments when I wear blue! I love Pink and Purple for special effects, or as a touch of colour on the bottom lashes.

Check out Dior’s promotional IT-Lash video:

 

No look is complete without a swipe of gorgeous liner. Dior Addict IT-Line provides intense colour and shine in a long-lasting formula. Applied easily thanks to its fine precision tip, IT-Line dries quickly and wears amazing well, though washes off easily.

Available in four vibrant shades to match Dior Addict IT-Lash: It-Black, It-Blue, It-Pink and It-Purple:

 

Dior_IT_liners

Dior Addict IT-Line official photo

Dior_Addict_IT_lash_ITlineDior Addict IT-Lash and IT-Line

Dior_Addict_IT_line_swtchDior Addict IT-Line in It-Purple, It-Pink and It-Blue (top to bottom). Black not shown.

 

Dare to create colour combinations by pairing any of the vibrant liners with It-Black for a dual-lined look, or contrast using Diorshow Mono shades and Dior Addict IT-Lash. Learn more tips and tricks at Dior Backstage Makeup Mag!

Dior_IT-line_yeux_1b_001Dior Backstage How-to (Source)

 

Four new shades of Dior’s backstage eye shadow were unveiled, especially created to work an infinite game of mix & match with Dior Addict IT-Lash and IT-Line. Diorshow Mono Eye Shadows possesses a unique texture with two professional finishes: apply dry for a subtle glow of colour, or wet for a graphic colour block. Adjust the intensity by applying more or less!

Dior_Addict_IT_lash_Diorshow_Mono_shadowsDiorshow Mono Eye Shadows in Pink, Khol, Purple and Yellow (counter-clockwise, top to bottom)

Dior_Diorshow_Mono_shadow_swtchDiorshow Mono Eye Shadow swatches: (L to R) Pink, Purple, Khol and Yellow, swatched dry

 

Dior Addict IT-Lash and IT-Line are all Limited Edition except for It-Black, which will remain in the regular collection.

Diorshow Mono Eye Shadows are Limited Edition except for Khol (black). All products are now available at Dior counters as well as online at thebay.com!

For more information (no shipping available to Canada), head to Dior.com and shop online at thebay.com!

What is your favourite It-colour?

~xo

 

If you liked this post, please take a moment to ‘like’ this post and/or comment! I love to read what you think.

 

 

 

(Products were provided for consideration and review. All opinions are my own.)

OPI Launches Two Designer Series

Nail Lacquers with

NEW Polished Quartz Formula

This fall, OPI introduces a new Polished Quartz formula with two new semiprecious stone-inspired hues – DS Tourmaline and DS Titanium – to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle.

Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium. DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.

DS046_Tourmaline_wDS Tourmaline

DS047_Titanium_wDS Titanium

 

“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish. DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons and spas for $14.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI Supports Breast Cancer Awareness with

Eighth Annual Pink of Hearts Promotion

OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm.

SRF94_PinkOfHearts_UCThis duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”

Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped.

SRF93_ThePowerOfPinkNLB56_ModAboutYou

Mod About You and The Power of Pink feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons and Spas for $21.50 CAN suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

OPI Launches Peanuts Limited Edition

Nail Lacquers for Halloween 2014

Peanuts by OPI brings to life Charles M. Schulz’s comic strip characters for Halloween 2014. Inspired by “It’s the Great Pumpkin, Charlie Brown,” the four new limited edition nail lacquer shades include seasonal yellow and black crèmes, as well as two black-based glitter hues.

SRFA8_Peanuts_A_Display_CharlieSRFA8_Peanuts_A_Display_Halloween

“‘It’s the Great Pumpkin, Charlie Brown’ is a classic, beloved film,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Peanuts by OPI celebrates the fun, youthful nature of Charlie Brown, Lucy, Linus and Snoopy with four limited edition nail lacquer shades designed to capture the spirit of Halloween. With two crème and two glitter options, you can switch between a cheery yellow or chic black look, or try adding a layer of glitter for a unique
finish.”

Peanuts by OPI includes the following shades:

SRFA4_GoodGriefGood Grief!
The sunny yellow of Charlie Brown’s favorite t-shirt.

SRFA5_WheresMyBlanketWhere’s My Blanket???
Linus awaits the Great Pumpkin in this orange and black glitter.

SRFA6_WHOAREYOUCALLINGBOSSYWHO ARE YOU CALLING BOSSY?!?
This stormy black is no match for Lucy’s raven hair.

SRFA7_ToBeOrNotToBeagleTo Be or Not To Beagle
Snoopy’s happy-dance of colors in a joyful glitter.

Each of the four shades is also available in the Little Peanuts mini pack, which is sold with ten nail decals ranging from popular Peanuts phrases like “Good Grief!” and “Pow!” to sketches of Snoopy and the signature squiggle of Charlie Brown’s shirt.

SRFA9_Peanuts_MIni

“These stickers offer a playful, kitschy way to add instant art to nails,” adds Weiss-Fischmann. “My favorite decal pays tribute to Snoopy’s many kisses – ‘Smak!’”

Peanuts_NailArt

Peanuts nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Peanuts by OPI and Little Peanuts mini pack will be available beginning September 2014 at Professional Salons and Spas. Peanuts nail lacquers will retail for $11.50 CAN each; Little Peanuts mini pack will retail for $17.50 CAN.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and Instagram and become a Facebook fan!

For more information on Peanuts, follow @snoopy on Twitter, @snoopygrams on Instagram, and like the characters at http://www.facebook.com/snoopy.

When I recently posted my Nicole by OPI Neon Gradient on Instagram (see it here in my recent post!), the amazing folks over at Nicole by OPI took notice… and asked for a tutorial!

Now you can replicate my go-to nail art seen here by heading over to Nicole by OPI’s Life in Lacquer blog now!

Don’t forget to share your photos of this look on my Facebook page or on Instagram, and let me know how you liked it!

NOPI_Neon_Gradient_tutorial_by_TheObsessed~xo

 

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